A lifestyle without alcohol: wine merchants in the countryside and non-alcoholic cocktails in bars, ‘Dry January’ is becoming a sustainable choice throughout the year
The alcohol-free lifestyle is gaining traction, from cave owners in the countryside to innovative bars. Dry January, which encourages giving up alcohol for the entire month of January, is becoming a widely adopted philosophy year-round. Non-alcoholic cocktails are attracting more and more people, moving beyond simple festive alternatives. Emerging initiatives provide a glimpse into a mindful consumption, where pleasure and…
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May 6, 2025