In Toulon, an innovative concept is emerging where shopping and pizza intertwine to delight the senses. In a clothing store in the city center, it is now possible to enjoy a slice of pizza while hunting for the latest fashion trends. This bold blend of fashion and dining offers a unique shopping experience that attracts both textile enthusiasts and food lovers.
How does this unique experience take place in Toulon?
At 12 Augustin Daumas Street, the Vibe store is no longer just a simple clothing shop. Recently, it transformed its interior, playing on the interaction between shopping and gastronomy. Fashion lovers can now browse collections from brands like Carhartt WIP, New Balance, and Patagonia while enjoying a slice of pizza fresh out of the oven. An initiative that changes the game, turning consumption into a genuine moment of conviviality.
This new 180m² space features an open kitchen, allowing customers to experience this dining adventure in a pleasant environment. Three styles of pizza are spotlighted, each prepared with quality ingredients:
- Margherita with fior di latte and basil
- Bresaola topped with taleggio
- Vegetarian with ricotta, mascarpone, and zucchini
What delights are on the menu with these slices of pizza?
The slices of pizza come with a selection of equally tempting options. Indeed, you can enjoy a green salad as a side, or opt for a Mediterranean dish made with fresh local products. Prices vary, allowing everyone to savor their taste buds without breaking the bank, with plates ranging from 5 to 7 euros.
Desserts from the nearby Bianchina pastry shop add a finishing touch to this meal. The Vibe store takes pride in collaborating with local entrepreneurs, reflecting a desire for back to basics and supporting the Toulon economy.
How does the Vibe store fit into urban culture?
The store is not just a place to enjoy good pizzas. Vibe is also a true cultural hub where fashion and music enthusiasts come together. Events such as DJ sets, film screenings, and exhibitions are regularly organized, creating a dynamic atmosphere. The owner, Lyes Amirouche, emphasizes the importance of this community dynamic.
With changing consumption habits, the store places socialization at the heart of its project. It continually adapts to provide a space where people gather, exchange ideas, and share memorable moments. Customer satisfaction is not just about purchasing but about the experience offered.
Which partners support this original project?
To enhance this culinary experience, Vibe has created a network of privileged local partners. Among them are:
- Cafés Maurice for quality coffee
- Neuja for craft beers
- Natural wines from local producers
By creating collaborations, Vibe is committed to offering a menu that combines local products and environmentally friendly initiatives. A conscious choice that is reflected in every dish.
What significant event is planned to celebrate this new adventure?
To celebrate its anniversary, Vibe has planned a big party on December 14 at Télégraphe. With renowned DJs such as Cut Killer and DJ Djel from the Fonky Family, this event promises to be memorable. It’s an opportunity to gather all the regular customers, but also those who will discover this universe.
The festivities, beyond music, aim to celebrate this unique dynamic between fashion and cuisine. A moment to create memories and strengthen the Toulon social fabric.
Vibe is open from Tuesday to Saturday, from 10 AM to 7 PM, for all fashion enthusiasts and good pizzas. With a dining service available from 11 AM to 4 PM, it’s a must-visit for all downtown visitors.
In Toulon, the shopping experience takes on a new dimension with the arrival of the Vibe store, which combines fashion and gastronomy. While savoring a slice of pizza, exploring a curated selection of clothing, customers enjoy an authentic moment of pleasure. This marriage between commerce and dining transforms a visit to the store into a convivial and enjoyable outing.
The transformation of the space into an open kitchen as well as a dining area with a terrace allows customers to relax during their shopping. The different options of pizzas, like the bresaola or margherita, are the result of remarkable quality, showcasing delicious Italian ingredients. This fusion of urban culture and culinary experience makes Vibe a place where social exchanges are enriched by various events such as DJ sets and exhibitions.
In summary, Vibe redefines the concept of modern consumption by offering a range of local products and artisan partnerships, while injecting a dynamic and warm atmosphere into the heart of Toulon.
