Restaurant vouchers, a benefit appreciated by employees and a valuable support for restaurateurs. But in light of recent developments and new market trends, is the end of this system on the horizon? What dangers loom over restaurateurs? Let’s dive into this analysis to understand the stakes and implications of this crucial question for the future of the restaurant industry.
Are restaurant vouchers destined to disappear, and if so, what will be the impacts for restaurateurs? This is a question that deserves thorough analysis as changes in the use of restaurant vouchers could disrupt the restaurant sector.
A significant decline in restaurant vouchers in dining
The three curves representing the share of 9 billion euros of restaurant vouchers spent across different types of establishments show an alarming trend. The blue curve, corresponding to restaurants, is inexorably declining, while the one representing supermarkets (GMS) is significantly increasing.
Alternatives: bakeries and caterers on the rise
In addition to supermarkets, bakeries, pastry shops, delicatessens, caterers, and greengrocers are seeing an increase in the use of restaurant vouchers. This category has now become the third choice for employees, increasing the pressure on traditional dining establishments.
Factors contributing to the change
Several factors explain this trend:
- The digitalization and dematerialization of vouchers which facilitate their use in various types of establishments.
- The increase in food products available in GMS, allowing for more varied purchases.
- The change in consumption habits towards more convenient and quick options, such as bakeries and caterers.
What consequences for restaurateurs?
The decline in the use of restaurant vouchers in dining establishments poses major challenges:
- A decrease in revenue for traditional restaurants.
- The necessity to adapt by diversifying offerings to attract a clientele that uses restaurant vouchers.
- A potential restructuring to remain competitive against GMS and other alternatives.
Strategies to cope with changes
To counter this trend, restaurateurs can consider several strategies:
- Offer menus suited to restaurant vouchers to capture employees during their lunch breaks.
- Collaborate with delivery platforms to increase visibility and accessibility.
- Invest in the quality of service and welcome to retain customers.
So, is it really the end of restaurant vouchers for restaurateurs? The answer will depend on their ability to adapt to the new market realities and evolving consumption habits.
Source: www.leparisien.fr
