A experiential cocktail: an invaluable asset for a luxury brand, according to mixologist Matthias Giroud
The world of luxury is being redefined through experiences that transcend the simple product. The mixologist Matthias Giroud explores this trend by creating signature cocktails for prestigious brands. In a context where every detail matters, these liquid creations become an invaluable asset to assert the identity of a house. With passion, he emphasizes how an experiential cocktail can strengthen the…
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February 8, 2026