Cocktail Vision, an iconic company, has managed to reinvent itself over the decades. For three decades, it has established itself in the art of mixing and visual communication. By relying on innovation and creativity, the company has succeeded in developing modern solutions such as digital display and augmented reality. This human story, marked by challenges and successes, embodies a true Vendéen know-how that continues to evolve in the market.
What is Cocktail Vision?
Cocktail Vision is a French company that has successfully developed within the realm of digital display. Based in La Roche-sur-Yon, it has leveraged new technologies to offer an innovative range of products that modernize visual communication. Since its inception, Cocktail Vision has committed to a process of constant innovation, adopting techniques such as augmented reality and holograms through its associated startup, Gustav, to enhance the user experience.
The company does not just offer digital panels; it is also involved in services to local authorities to energize advertising displays. With the support of its newly opened production facility in Landeronde, Cocktail Vision also aims to promote made in France by providing high-quality screens and electronic modules, thus contributing to local economic development.
How has Cocktail Vision evolved over the years?
The trajectory of Cocktail Vision is marked by key moments that testify to its continuous expansion. Since its beginnings, the company has experienced rapid evolution, thanks to a strategy resolutely focused on innovation and diversification. Today, it offers a multitude of products, ranging from LED panels to digital display solutions, that meet the varied needs of its clients.
The group has managed to capture the attention of a wide audience with products that enhance not only their visibility but also their emotional impact. By focusing on design and quality, Cocktail Vision has been able to stand out in a competitive market, developing while preserving its local roots.
What are the flagship products of Cocktail Vision?
Cocktail Vision stands out with a varied range of products that meet the specific needs of its clients. Here is an overview of the essentials:
- Outdoor digital panels offering constant visibility, 24/7.
- Indoor screens suitable for commercial environments for dynamic communication.
- Augmented reality solutions for unique interactive experiences.
- LED modules produced locally to ensure quality and durability.
- Services to local authorities for effective and modern communication.
What is the impact of Cocktail Vision on the environment?
In terms of ecology, Cocktail Vision is committed to adopting sustainable practices. This concern is visible through the manufacturing of its LED panels, which are designed to be more environmentally friendly. The company has invested in technologies that reduce electricity consumption while ensuring an increased longevity of its products.
Moreover, with the opening of the factory in Landeronde, the company reduces its carbon footprint by decreasing its reliance on the importation of electronic components, primarily from China. This choice aims not only to promote the local economy but also to minimize transportation, thus making the entire process more sustainable.
What challenges has Cocktail Vision faced and overcome?
Throughout its journey, Cocktail Vision has had to face several challenges, mainly related to the growing competition in the digital display sector. Rapid adaptation to the changing needs of the market has been fundamental for its survival. This has involved the integration of new technologies and the optimization of its offerings while preserving the authenticity of its corporate values.
Despite these obstacles, the company has managed to establish itself as a leader in the market thanks to its capacity for constant innovation and its commitment to its clients. By focusing on knowledge development and training its teams, Cocktail Vision has also enhanced its operational efficiency, creating a virtuous cycle of continuous improvement.
For nearly three decades, Cocktail Vision has established itself as a major player in the field of digital advertising display. Through a process centered on innovation and diversification, the company has evolved by offering unprecedented solutions such as digital panels, holograms, and augmented reality. This desire to always move forward allows Cocktail Vision to stand out in a constantly changing sector.
The establishment of its new factory in Landeronde, dedicated to the production of LED screens, demonstrates its ambition to strengthen its autonomy in the face of reliance on imports. By focusing on local manufacturing, it not only contributes to the economic development of the region but also aligns itself with a sustainable development approach. Through this strategy, Cocktail Vision commits to offering made in France products, thereby enhancing its image and credibility with customers.
With a team of around 40 employees, the company continues to innovate, forging fruitful partnerships and actively engaging in the dynamics of the market. This network extends across numerous cities, thereby enhancing visibility for its clients, whether they come from the public service or the private sector.
