In the Breton villages, Just Queen is deploying a bold strategy that could well double its size. With over 1,200 distributors already in place, the company is establishing itself in communities with fewer than 5,000 inhabitants, where the demand for innovative food services is growing. The executive officer, Loïc Michaux, emphasizes that every location matters and that competition, although present, does not hinder their ambition.
In this quest for growth, the quality of the offered pizzas occupies a central place. Just Queen relies on an approach that is not only profit-driven but also focuses on creating local jobs. Each distributor represents an opportunity to energize the economy of these small communities. The pizza, an accessible product, seems to provide a solution to the needs of residents while offering development prospects to local businesses.
What is Just Queen’s development strategy?
Just Queen’s strategy focuses on expanding pizza distributors throughout rural communities, particularly those with fewer than 5,000 inhabitants. This approach aims to meet a growing need for food services in areas often overlooked by traditional catering. Thanks to its affiliation with the French manufacturer Api Tech, Just Queen benefits from a solid logistics structure, with workshops strategically located in Pontivy and Rennes. These facilities allow efficient servicing of over 200 distributors.
Currently, each site supplies around fifty distributors, thus leaving significant growth potential. This allows for a rapid increase in installations across Brittany, with the goal of installing around thirty new distributors in Morbihan this year. Nevertheless, development remains contingent on Enedis‘s intervention pace, which manages the installation of electric meters. This underscores the importance of good pre-planning to ensure a smooth advancement in this ambitious enterprise.
Why is Just Queen interested in rural areas?
The villages represent an untapped potential for food services. By choosing to install distributors in these enclaves, Just Queen reaches customers who, until now, had little access to varied offerings in fast food. These communities often host a population loyal to values of proximity and quality. With an offer tailored to local eating habits, the brand aims to meet a latent demand for pizzas in these areas.
The choice of locations for the distributors is based on several criteria:
- Accessibility: Find sites that are easily accessible for residents.
- Partnerships: Collaborate with municipalities to install distributors in public spaces.
- Availability: Favor high-traffic spots, such as village entrances or central squares.
- Awareness: Educate the population on the quality and source of the ingredients used.
What is the impact of competition on Just Queen?
Competition in the pizza distributor market is palpable, particularly with players like Gang of Pizza. Although this last one operates under a franchise model, Just Queen is not intimidated by this market presence. On the contrary, it pushes the company to innovate and stand out through the quality of its products. A competitive environment can sometimes be seen as an obstacle, but Just Queen also views it as an opportunity to create value.
Just Queen’s growth is based on the idea that the more distributors there are, the more appealing the culture of pizza becomes for consumers. By moving into these underserved areas, it hopes not only to attract new customers but also to preserve local jobs, as about 30 people work in its Pontivy workshops. The challenge, then, lies in convincing the population that the product offered, although from a distributor, is of optimal quality.
How does Just Queen adapt to new food trends?
The brand’s flexibility is a major asset in a context where food trends are evolving rapidly. Loïc Michaux, executive officer of Api Tech, emphasizes that consumers are moving towards diets reducing meat. Just Queen does not hesitate to adapt its menu to incorporate these changes. The development of recipes based on local ingredients and in line with these new food preferences shows their desire to stay in tune with customer expectations.
Just Queen’s pizzas are therefore positioned in a dynamic of adaptation. Among the axes of innovation that can be considered, we find:
- Organic ingredients: Offer pizzas using organic products.
- Vegetarian options: Strengthen the offer for customers who do not consume meat.
- Local collaboration: Work in partnership with local producers for maximum fresh products.
- Seasonal recipes: Adapt the menu according to the seasons and local tastes.
What are Just Queen’s growth objectives?
Aiming to double its size, Just Queen plans to significantly expand its network of distributors in the coming years. This ambitious plan responds to market research revealing strong pizza consumption, even in less urbanized areas. The brand could reach up to 2,400 distributors in the long term while maintaining its focus on rural communities.
Development objectives include:
- Geographical expansion: Establish new distributors in other Breton departments and beyond.
- Supply chain reinforcement: Improve the workshops in Pontivy and Rennes to increase production.
- Technology: Invest in high-tech distributors to enhance the user experience.
- Awareness campaigns: Inform consumers about the quality of products and the positive impact of distributors on the local economy.
The bold strategy of Just Queen fits perfectly into a business model adapted to today’s rural realities. By focusing on communities with fewer than 5,000 inhabitants, the company manages to meet a growing need for accessible and practical food services. The installation of pizza distributors in these geographical areas represents a golden opportunity to increase its presence while supporting the local economy.
With the capacity to regularly install new distributors, Just Queen positions itself in a booming market. Indeed, its partnership with distributor manufacturer Api Tech ensures an effective supply chain, guaranteeing customers quality products. Through this approach, the company has managed to create a synergy between the food sector and local communities, inviting consumers to discover an innovative consumption model.
While competition remains present, Just Queen is not afraid to stand out while expanding its network. The possibility of doubling its size in the Breton villages is quite real and promises to enhance the attractiveness of these areas while creating local jobs in production workshops.
