The reasons behind Carrefour’s ban on the sale of the ‘Emily in Paris’ cocktail
The sale of the cocktail 'Emily in Paris' by Carrefour has been suspended, raising questions about this decision. Indeed, this ban stems from a stricter approach to alcohol promotion in France, governed by the Évin law. The court ruled that the link between the Netflix series and the drink attracted consumer attention in a way that goes beyond simple factual…
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August 20, 2025