In the universe of alcoholic beverages that accompany appetizers, young French people seem to have marked preferences. Between wine, beer, and cocktails, each choice reveals a bit of their personality. With a penchant for wine, 58% of young people are seduced by this drink with a rich flavor, while beer is not far behind, attracting 56% of the votes.
On the podium, champagne also holds a good spot with 35%, showing that festivities play an important role in their daily lives. So, what glass are they filling this year in 2025?
Why is wine so appreciated by young French people?
Wine holds a special place in the hearts of young French people. According to a recent study, 58% of them choose this drink as their main preference in alcohol. This figure has actually recorded a significant increase of 6 points compared to the previous year. This renewed interest in wine, particularly among 18-25 years olds, shows that this drink, traditionally associated with gastronomy, manages to appeal to younger generations. White wines, in particular, dominate their choices, relegating rosé and red to a less coveted position.
The connection between wine and conviviality is undeniable. Sharing a bottle among friends becomes a social act, a moment of exchange and meeting. This is corroborated by the fact that 40% of French people associate this drink with a feeling of conviviality. It is not surprising that wine remains associated with shared meals, with 45% of consumers considering it an ideal accompaniment. For these young people, wine seems to be more than just a drink; it is a true social experience.
Can beer compete with wine among young people?
With 56% of young French opting for beer, this drink does not lag behind wine. It has secured an important place in the world of appetizers. Indeed, this hoppy beverage is often synonymous with relaxation moments among friends in bars or at home. Despite a slight decrease in popularity of two points compared to the previous year, it continues to attract a large share of the young population. Craft breweries, in particular, have managed to stand out, offering original creations that pique consumers’ curiosity.
Depending on the seasons and occasions, beer is often favored for its freshness and diversity of flavors. Here are some types of beers that particularly attract young people:
- Beer cocktails – bold mixes that combine beer and other ingredients
- Blonde beer – refreshing and light, perfect for summer evenings
- Brown beer – thicker, it is often favored during the colder months
- Fruity beers – they bring a sweet touch and are often appreciated by novices
- Craft beers – artisanal beers emerging from small local breweries
What role do cocktails play in young people’s choices?
Cocktails have established themselves as a dream alternative to beer and wine, attracting the attention of 27% of young French people. These drinks allow for infinite creativity, combining various spirits and ingredients to offer ever more surprising combinations. The art of mixing cocktails has even inspired numerous events and specialized bars, making this universe even more attractive. The cocktail becomes a sensory experience where visuals, smell, and taste combine to delight consumers.
A renewed enthusiasm for cocktails is also seen in the growing number of online content highlighting them. Moreover, many establishments across France collaborate with renowned mixologists to design unique creations. One can also discover the art of cocktails in Bordeaux, with initiatives that bring enthusiasts together around this craftsmanship. Taking the plunge into making cocktails at home can also be a nice exercise for those who enjoy hosting. A simple online search can uncover festive cocktail recipes to make oneself.
How does champagne position itself among young people?
Champagne, although often perceived as an occasion drink, remains a popular option for 35% of young people. Evoking luxury and celebration, it fits perfectly into festive moments. Its festive image is reinforced by numerous student events and parties where this sparkling drink is honored. It is observed that, for some groups, champagne is synonymous with spending and special occasions, which contributes to its appeal.
Champagne is often associated with unforgettable moments:
- End of year celebrations – a must for Christmas and New Year’s celebrations
- Birthdays – to mark the importance of a day that deserves to be celebrated
- Congratulations – a glass of champagne is often a gesture of appreciation for friends’ successes
- Elegant evenings – whether for a wedding or a chic evening, champagne is always invited
What trends concern preferences in alcoholic beverages?
The consumption trends of young people regarding alcohol reveal behaviors that are constantly evolving. Whether it’s wine, beer, or cocktails, the exploration of new flavors is becoming a central point. Young people seem eager to discover bold alternatives, whether through craft beers, new cocktail recipes, or even organic wines. This desire for innovation prompts traditional brands to adapt and offer ranges that meet these emerging tastes.
At the same time, the quality of ingredients is becoming a differentiating factor. More and more young people are seeking local and sustainable products. Beverages from organic agriculture are gaining prominence, particularly within the wine and beer segments. This reflects a heightened sensitivity to environmental issues. As a result, events such as those celebrated in Bordeaux or cocktail events highlight these new trends while reinforcing the link between responsible consumption and pleasure.
Young French people aged 18 to 25 show a marked preference for wine, which remains their favorite alcoholic beverage, with 58% of the votes. This result highlights a renewed interest in this traditional drink, which has even seen its consumption increase by 6 points compared to the previous year. Indeed, wine ranks ahead of beer, which follows closely with 56% of votes, and champagne, which comes in third position with 35%.
The consumption habits of young people are refining, and the conviviality around a good glass of wine is felt. It is also noted that 45% of consumers believe that wine pairs wonderfully with a meal, thus reinforcing its status as a flagship drink during family meals or among friends. While other drinks like cocktails, cider, and spirits seek to attract attention, wine maintains its place in the hearts of young adults.
The preferences regarding wine also contextualize young people’s tastes, which favor white wine, although their interest in various types of wine, including rosé and red, is continually growing. Thus, appetizers remain an important moment of sharing and social bonding in French culture.
