In Gémozac, the Maison Guérin invites us to discover its new cocktail, a subtle blend highlighting the rosé pineau. This drink, freshly crafted, symbolizes the passion and expertise of this family business. With this launch, the charentais wine tradition is being reinvented, delighting the taste buds and infusing a touch of modernity into our summer aperitifs. The Rose promises to become a must-have on sunny terraces.
What is this new cocktail launched by Maison Guérin?
Maison Guérin, rooted in Gémozac, has just unveiled a captivating new cocktail. Named Le Rose, this drink prominently features rosé pineau, a local product from Charente whose reputation is well established. Philippe Guérin, passionate and creative, aimed to offer a light and accessible alternative, while highlighting the values of his family and company. Le Rose thus aligns with the current trend that favors light drinks and refreshing options, suitable for summer consumption and sharing with friends.
Skillfully concocted by a group of bartenders, Le Rose stands out for its beautiful color and composition. With a moderate alcohol content of 7% vol., it attracts those looking to enjoy a cocktail without overwhelming their senses. This beverage perfectly combines rosé pineau with other flavorful ingredients for an original tasting experience. During the 2025 Salon de l’Agriculture in Paris, Philippe Guérin had the opportunity to let visitors taste his creation, which garnered significant enthusiasm among attendees.
What are the characteristics of Le Rose?
Le Rose is a sparkling and fruity drink that exceeds the simple expectations of a traditional cocktail. Each sip evokes lightness, freshness, and an invitation to share. Its recipe includes four carefully selected ingredients:
- 40% of rosé pineau
- 10% of watermelon syrup
- 10% of lime
- 40% of sparkling water
This combination makes Le Rose an ideal compromise between a festive taste and responsible consumption. The Guérin family aims to appeal to an audience eager to experiment while maintaining the quality and authenticity of Charente pineau. This initiative is also part of a drive to modernize the image of the traditional product, while staying true to its origin.
How does Le Rose position itself in the cocktail market?
In a challenging context for the charentais wine sector, the launch of Le Rose by Maison Guérin represents a breath of innovation and creativity. By focusing on an approach that values rosé pineau, the Maison seeks to diversify consumption modes of this iconic product. Philippe Guérin specifies: “This is an offer that diversifies the consumption of pineau, allowing access to the product in a different way while highlighting its identity.”
Le Rose thus positions itself in a rapidly evolving market, where consumers are seeking less alcoholic but equally flavorful alternatives. With an audacious approach, it could attract a broader audience, ranging from cocktail enthusiasts to fans of new tasting experiences.
What tasting experience does Le Rose offer?
Philippe Guérin emphasizes that Le Rose is designed to be savored in a friendly atmosphere, whether on a terrace or during moments of sharing. This light cocktail invites discovery, offering a palette of flavors that delights the palate without overwhelming it.
- Ideal for aperitifs with friends
- Perfect accompanying light summer dishes
- Best enjoyed well chilled, in the sun
This approach suggests that Le Rose is not just a drink, but a true moment of shared pleasure, where friends gather around a cocktail that invites relaxation and celebration of sunny days. By showcasing his product, Philippe Guérin engages in a mission to enrich the culture of rosé pineau while remaining attentive to the expectations of the modern consumer.
How to enjoy Le Rose on a daily basis?
For those who wish to savor Le Rose, Maison Guérin has established several distribution channels. It is now possible to obtain this drink at various points of sale, especially in bars and restaurants looking for innovations for their menus. Additionally, an online approach could be considered to reach a broader audience. Maison Guérin is committed to making a name for itself through various media, and especially through its social networks.
For responsible consumption, it is suggested to keep this cocktail in mind during gatherings with friends, picnics, or informal events. Le Rose finds its place in festive and relaxed moments, thereby enhancing the experience of sharing around a drink.
Maison Guérin in Gémozac presents a new cocktail that combines tradition and modernity with its blend based on rosé pineau. This drink, titled Le Rose, allows consumers to rediscover this liqueur wine in a new light. Indeed, the light and fruity cocktail, with its accessible ingredients, is designed to meet the expectations of a clientele seeking diversity and originality in their taste pleasures.
Philippe Guérin, as an ambassador of this novelty, managed to charm visitors at the Salon de l’Agriculture with a product that evokes tenderness and summer. Le Rose does not compete with traditional pineau but offers a way to highlight its identity while benefiting from the current trend of refreshing cocktails to be enjoyed on terraces.
By supporting the charentais wine sector currently in crisis, Maison Guérin proves that it knows how to adapt and evolve with the times while celebrating its roots. Le Rose is therefore much more than just a cocktail; it is an invitation to share convivial moments, especially enjoyable under the summer sun.
