The House of Jules Gautret boldly aligns itself with the current trend of cocktails thanks to its brand new product. Indeed, it unveils a sparkling ready-to-drink cocktail at 5°, skillfully blending cognac and pineau des Charentes. Named Fresh Kiss, this cocktail will enchant lovers of fresh aromas, such as melon and sweet clover. Created under the guidance of Caroline Noirbusson and the teams at Jules Gautret, this concoction promises a unique sparkling experience.
Offered in major retail, this cocktail will be accessible at a recommended price of €2.80 per 25 cl can, thereby providing an unparalleled moment of conviviality. With this initiative, Jules Gautret looks toward the future, responding to the desires of modern and relaxed consumption, while remaining true to its heritage.
Why is Jules Gautret entering the cocktail market?
The House of Jules Gautret has recently chosen to enter the cocktail trend by launching a captivating new product. With the rise of cocktail culture, this initiative aims to attract an even wider audience and cater to constantly evolving consumption preferences. Consumers are becoming increasingly curious and want to discover drinks that blend tradition and innovation. It is in this spirit that the new ready-to-drink cocktail Fresh Kiss was conceived.
This product stands out due to its composition based on cognac and pineau des Charentes, two emblematic ingredients of this house, but reworked here in an asymmetrical way. Fresh Kiss is designed to appeal to young adults by offering infused aromas of melon and sweet clover. These flavors, carefully selected by Caroline Noirbusson, a renowned former bar manager, add a touch of originality. By incorporating elements of freshness, this cocktail appeals to those seeking a dynamically flavorful experience.
What is the price of the new cocktail?
The pricing strategy of the House of Jules Gautret is also well thought out. The cocktail Fresh Kiss will be sold at a recommended price of €2.80 for a 25 cl can. This strategy places the product in an affordable range, facilitating access for the greatest number. Moreover, the idea is to make it easily found in supermarkets, thereby increasing its visibility and appeal. This approach allows the brand to capture consumers’ attention during their supermarket visits.
The pricing is designed to reflect not only the quality of the ingredients but also the richness of the story that each bottle tells. By positioning itself at an attractive price, Jules Gautret aims to ensure that both cocktail lovers and the curious are tempted by this refreshing offer. It will therefore be interesting to observe the market’s response to this innovation.
What aromas does Fresh Kiss offer?
The aromas of melon and sweet clover are integral to the identity of Fresh Kiss. This original combination is not limited to a simple mix but aims to create a truly sensory experience. Melon brings a refreshing sweetness, while sweet clover, an aromatic plant often used in infusions, adds a delicate and contemporary touch. Together, they invite the exploration of new flavors.
These aroma choices reflect a desire to move away from classic associations often found in the world of cocktails. Furthermore, this direction towards nature and freshness can appeal to a clientele seeking authenticity and naturalness. This cocktail fits into a dynamic where responsible pleasure becomes an aspiration for many consumers.
Who designed the Fresh Kiss cocktail?
The development of Fresh Kiss was orchestrated by Caroline Noirbusson, a recognized expert in the field, in collaboration with the teams at Jules Gautret. Her deep knowledge of ingredients and contemporary trends has allowed for the innovative shaping of this product. The synergy between her creativity and the expertise of the House gives birth to a captivating drink that reflects a clever blend of tradition and modernity.
This creation represents not only an opportunity to stand out in the market but also to give new life to ancestral know-how. Through this collaboration, Fresh Kiss highlights the potential of French spirits within modern cocktails.
How to find Fresh Kiss in stores?
For those eager to try the cocktail, know that Fresh Kiss will be available in large stores from its launch date. Its attractive price and presentation in a 25 cl can make it easily portable, ideal for gatherings with friends or festive occasions. Distributors are selected to ensure the product reaches a broad clientele.
- Available in large stores
- 25 cl can for practical consumption
- Offers an interesting quality-price ratio with a price of €2.80
- Available on the French market on specific dates
- Aims to attract a wide range of consumers
What other products from Jules Gautret are similar to cocktails?
In addition to Fresh Kiss, the House of Jules Gautret offers a whole range of cocktails that will delight fans of refined drinks. Among these is Le Baroudeur, which combines exotic flavors, as well as other innovative creations. It is clear that the enthusiasm for cocktails is prompting the House to explore various horizons.
This diversity reflects a continuous desire to explore new flavor combinations, highlighting cognac and pineau des Charentes in contemporary preparations. Mixology enthusiasts can also draw inspiration from creations developed by the brand’s professionals. For those who wish to delve deeper into this universe, there are plenty of alternatives to discover.
In a context where the enthusiasm for cocktails continues to grow, the House of Jules Gautret takes a bold step by launching its new brand, Fresh Kiss. This ready-to-drink cocktail, sparkling at 5°, skillfully combines cognac and pineau des Charentes, offering a tasting experience where aromas of melon and sweet clover intertwine. This fresh and innovative touch appeals to consumers seeking new sensations.
Conceived by Caroline Noirbusson, a former bar manager in Paris, this product promises to refresh the shelves of large retailers. At a recommended retail price of €2.80 for a 25 cl can, Fresh Kiss positions itself as an affordable option that attracts both bar regulars and those eager to experiment with refined flavors at home. Through this initiative, Jules Gautret aims not only to align with new consumption trends but also to demonstrate its know-how and spirit of innovation.
By offering a product that meets the growing demand for trendy cocktails, the brand stands out in an ever-evolving market. Jules Gautret’s effort is not just to sell a beverage but to create an experience to be shared among friends or family. A beautiful way to celebrate conviviality over a good drink.
